Fav contacts

Summary.
I led content development for a quick improvement to contact management in the Interac e-Transfer flow.

Role.
Content strategy
UX writing

Skills.
Research
Accessibility
Design principles

Team.
Senior Content Designer (me!)
Product Designer
Lead Product Manager

We released a feature to enable users to save their favourite contacts, so they can quickly access the people they send Interac e-Transfers to most often. In the first 3 months, we had 2.5 million contacts favourited by 800,000 users.

Helpful coachmark to inform users of the new feature.

Coachmark.
An intercept with the user visits their move money landing page to inform them of the new feature.

Empty state.
The user can manage their favs from anywhere their contact list appears — here it’s in the flow to manage contacts.

Contact list with one favourite separated to the top of the list

Contact favourited.
There’s an animated toast when a fav is added or removed.