Today, I lead content at Scotiabank for loyalty and engagement experiences that reach over 7 million users. My work at the bank has led to a 7% reduction in fraud claims through contextual intercepts, increased referrals by 18% with a digital application for business clients, and increased by almost 50% the bank’s share of money movement out of Canada.

Before Scotia, I’ve spent over a decade in multiple industries (commercial airline, start-up, university, government, healthcare, tax prep), building content design systems to codify standards for clarity, consistency, and usability and scale my impact across teams.

Things I’m known for:

• Telling stories with data to influence decisions among product and design leadership
• Elevating design systems with content guidance, content models, patterns, and templates
• Mentoring the next generation of content designers to grow their craft skills
• Curiosity, questioning, strong opinions loosely held, and building cross-functional alliances

Outside of work, you’ll find me in my sewing studio drafting patterns, hunting for vintage garments, or spoiling my corgi rotten.